Fresh on the heels of their first influencer film featuring VVS Laxman, Tata Pravesh has dropped a second film to drive awareness around their new steel doors. The film which features Bengali cinema superstar, Prosenjit Chatterjee, provides more of the fun and lighthearted tone that drove the first.
Conceptualized by Wunderman Thompson South Asia in association with SVF Brands, the spot is shot in Chatterjee’s apartment.
It’s a nod to the opening sequence of Satyajit Ray’s Nayak (The Hero). As we’re walked through the apartment the audience is introduced to a second hero. And boy oh boy is he impressive.
One who can walk through fire. One who is there for the long haul and whose stardom can never be threatened.
“Tata Pravesh steel doors & windows offer unmatched strength and durability along with style, eliminating all hassles associated with alternate offerings in the market. Mr Prosenjit Chatterjee has been the undisputed king of the Bengali movie industry for decades. He exudes sophistication and class, qualities which are true of Tata Pravesh as well,” said P. Anand, Chief – Services & Solutions, Tata Steel Ltd.
According to the team at Wunderman Thompson, Chatterjee was a no brainer for the role.
“Stylish, versatile and evergreen, Mr. Prosenjit Chatterjee is a true icon of Bengali cinema. As an influencer, he was an obvious choice, as he embodies Tata Pravesh’s qualities of strength, elegance and timelessness,” said Vijay Jacob Parakkal, Senior VP & Managing Partner, Wunderman Thompson
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