Tata Global Beverages Appoints Dentsu Impact India to Digital Business forTea Brands

Dentsu Impact’s Bangalore branch has been awarded digital duties for Tata Global Beverages’ tea portfolio including Tata Tea Premium, Tetley, Kanan Devan, and Chakra Gold.

Per the release:

“At Tata Global Beverages, it is our endeavour to remain at the cutting edge of digital marketing through innovative use of the medium,” said Puneet Das, Vice President – Marketing, Tata Global Beverages India. “We are successfully driving the digital agenda on our brands, which is, to continuously engage with today’s audience 24×7, in the environment which is most convenient to them. As we continue forward on our digital journey, we are happy to sign up with Dentsu Impact as our digital creative partner. We believe that their strategic and creative capabilities are a good complement to our digital agenda and we look forward to creating exciting work that will resonate strongly with today’s digital consumer.”


“With the consumer and the media landscape changing rapidly, brands are evolving too,” said Amit Wadhwa, President, Dentsu Impact. “With this evolution, it is extremely important for agencies to re-invent through expertise and ideas, and when you win businesses through this fresh thinking, you know you are on the right path. This new partnership is a big step for Dentsu Impact, especially the Bangalore branch, in truly being the new age agency. We are extremely excited and look forward to partner TGBL in creating some interesting work together.”

“‘Winning a Tata business and that too in a highly competitive region like Bangalore is not everyone’s cup of tea’ – we were told this when we were working on the pitch,” said Soumitra Karnik, Chief Creative Officer, Dentsu Impact. “We pride ourselves in being strategically and creatively very strong, especially when it comes to integrated ideas. This is what makes Dentsu Impact so successful in most of our pitches. With mega brands such as IKEA and Tata Tea, our Bangalore office has managed to acquire an enviable position in such a short span. We look forward to a great partnership with Tata Global Beverages. Watch out for what brews next.”

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