Content and social agency Daresay has won the Tata Consumer Products and NSW Government’s Department of Education accounts, both following competitive pitches.
“Daresay really understand the brand and how we want to bring it to life in this market,” said Micaela Pinkerton, senior brand manager at Tata Consumer Products.
“Their social media and content credentials, combined with their experience within the FMCG space makes them a great partner for us and this important brand launch.”
New South Wales Department of Education has appointed Daresay for its Vocational Education and Training program to produce a video content series to demonstrate how vocational education and training can lead to a dream career and financial stability.
“Daresay’s response stood out as one that will resonate with our audience and we’re looking forward to seeing it come to life,” said Eduardo Carvallo Carrera, senior marketing and social media project officer, Department of Education. “Daresay’s experience of working in the government and education space and their understanding on how to best engage our target audience was also a positive.”
Will Allen, a former managing partner at One Green Bean, has joined Daresay.
“We welcome the Good Earth Tea brand to the agency and can’t wait to help launch it in Australia,” he added.
“I’m also pleased that our relationship with the Department of Education continues to grow and we have the opportunity to flex our creative smarts once again to highlight the benefits of the VET program.”