Taproot Dentsu has been awarded the creative mandate for the upcoming campaign of tech giant, Lenovo. The agency won the mandate following a multi-agency pitch and will service the account from its Mumbai office.
“Taproot was quick to understand our business need and translate it into interesting possibilities,” said Amit Doshi, CMO – India and South Asia, Lenovo.
“They have a stellar track record in producing disruptive work and we are excited about working with the unit.”
The campaign will focus on Lenovo’s smart and innovative offerings.
“In an ever-evolving category, Lenovo has continued to stay ahead of the curve and we are delighted to be part of that journey,” added Ayesha Ghosh, Head, Taproot Dentsu.
“We enjoyed bringing the brief to life and we’re happy that the Lenovo team felt we had hit the nail on the head with the work we are now developing.”
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