At the recent Goafest Advertising Awards in India, which happened during 7-9th of April in Goa, Taproot Dentsu immersed as the top winning agency with maximum number of metals and most Gold awarded agency over the weekend.
Goafest 2017 concluded Saturday evening after three days of celebrating the Indian media and entertainment industry, honoring the best talent at the ABBYs and with some of the most respected names from the media industry marking their presence at the annual event.
Taproot Dentsu whose tally at the end of day 2 was 6 Gold, 15 Silvers and 7 Bronze metals, swept the Abbys Awards by winning a total of 41 metals – 9 Golds, 20 Silvers and 12 Bronzes. The agency’s gold metals included its work on Adidas Odds and Airtel. It bagged some Silvers and Bronzes for some of their key clientele Adidas Odds, Panasonic, American Tourister, Honda Motors, Dulux and Airtel Open Network.
“We have been the No. 1 most awarded agency for India at many global awards shows like Cannes, Clios, Adfest or Spikes Asia, but this is the first time we have been voted as the No.1 most awarded agency in India, in the last 6 years of our participation in Goafest most of the time we were at No. 2 spot, both our Mumbai and Delhi team has pulled out some amazing pieces of work for some of our keys clients to reach this spot,” Santosh Padhi (Paddy) Chief Creative Officer & Co-founder Taproot Dentsu India (pictured left).
The Social Street, with a total 40 metals – 4 Gold, 9 Silver and 27 Bronze. Among The Golds bagged by the agency were for Good Day Stars In Their Eyes and Spot of Sun for Health Assure. Silvers were won for Axis Mutual Funds- Do Your Homework, Arvind Lifestyle Brands The Priceless Shirt, Star Jalsha Bring Them Back and Madhya Pradesh Police Ujjain- Doorstep Resort, Doorstep Office and Doorstep Home.
J Walter Thompson bagged 36 metals- 6 gold, 14 silver and 16 bronze.The agency won Golds for Pepsi Mini Series, Indian Red Cross Society Blood Banking and Goldilocks Disclaimer series.
Scarecrow Communication won 21 metals in all- 9 silver and 12 bronze. Dentsu Impact- Dentsu Aegis Network bagged a total of 20 metals.