Lowe Lintas has launched a campaign for Tanishq Jewellery aimed at
Southern India’s Kannada, Malayalam and Tamil speaking population featuring the ‘precious bond’ between a father and a daughter.
Conceptualized by Lowe Lintas Bangalore, the campaign features films with singular insight that showing the gush of emotions father goes through when he realizes that it’s almost time to say goodbye to his daughter, as she prepares to start her new life. Each film includes elements of that community’s traditions making it as relatable as possible for the target audience.
“Every father in the world wants the best for his daughter,” said Deepika Tiwari, Associate Vice President – Marketing, Tanishq. “The new films on Rivaah are our endeavor to show the same. These three films are an extension to our earlier Rivaah TVC. We have captured the sensibilities of the cultures and present a wedding range that embodies the promise of Rivaah – to give the bride the best in terms of design, value, and purity at competitive pricing.”
“As easy as it is to know that a father and daughter bond is always unique and strong, depicting it is equally difficult,” said Arun Iyer, Chairman & Chief Creative Officer, Lowe Lintas. “We are happy that we found such a beautiful way of showcasing a father’s love for his daughter with just his thoughts rather than his conversations.”
Credits:
Creatives: Arun Iyer (Chairman & CCO), Rajesh Ramaswamy (Executive Director), Ujjwal Kabra, Rexina Devraj, Adarsh Atal, Charan Kumar, Rangaprasad Muraleesharan
Account Management: Hari Krishnan (President, Lowe Lintas), Sudhir Rajshekharan (Executive Vice President), Bhupender Agarwal (Associate Vice President) Rini Nandy (Brand Services Director)
Production House: Black Box Films
Client Credits: Sandeep Kulhalli, Deepika Tewari, Meghna Khandelwal, Upasana Babu
