Tanishq Partners with Dentsu Webchutney for the Launch of ‘Wedding Conversations’


Thus, to try and rescript India’s wedding narrative, online jeweler Tanishq, in partnership with Dentsu Webchutney India has launched the “Marriage Conversations” campaign that looks to encourage couples to have conversations about the marriage and the life they want to build together, as much as the planning of the wedding itself.

The campaign features a 3-minute film crafted by Superfly Films.


Ranjani Krishnaswamy, General Manager Marketing, Tanishq, said: “This wedding season, we want to encourage young couples who are taking the next big step of their lives to pause and talk about the marriage they envision with each other; a conversation where they feel the comfort and honesty with their partners to discuss what truly matters to them. Tanishq wants to celebrate these real conversations that lead up to the moment ‘when it rings true’ for our couples and etch these moments with our engagement rings.”

“We’re proud of the brand for inspiring and encouraging soon-to-be-married couples to get raw and real and build a strong foundation together, as they inevitably set on a rollercoaster of a journey that is life,” said Binaifer Dulani, Creative Director, Dentsu Webchutney.

“We hope couples across India will feel empowered to be vulnerable with each other and talk about their future before they take the big step.”


The Staff

The Staff

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