Take Your Holidays Seriously and Stay Much Less Dead for Much, Much Longer

“While our new brand campaign conveys this in a comical fashion, the message behind it is a serious one.”

British Airways Holidays is urging you take your holidays seriously. According to survey results released by the brand, you might want to take their advice. If for nothing else than “to stay much less dead for much, much longer.”

The survey, commissioned by British Airways Holidays with YouGov Plc., found that more than a third of working Brits (36%) who did not take their full annual leave said it was because they ‘just didn’t get around to it’.

Couple that with 42% saying that they have felt stressed about work while on holiday, and 46% responding that they have had to work on their leave, are you really taking your holiday seriously? Or, are you among the 48% who have checked work emails while away and more than a third (39%) who have gone one step further and responded?


With this in mind, the brand teamed up with Uncommon to launch a series of ad films as part of a new campaign for British Airways Holidays, Take Your Holiday Seriously.

The films reference research that “not taking tie off could literally kill us sooner.”


“I am astounded by the results of our survey,” commented Claire Bentley, Managing Director of British Airways Holidays.

“It’s clear that taking a break is vital for our mental and physical wellbeing, and it’s worrying that too many people feel unable to do so. While our new brand campaign conveys this in a comical fashion, the message behind it is a serious one. Here at British Airways Holidays we take holidays as seriously as our customers do, and offer a number of benefits to take the stress out of travel, so they can maximise their switch off time.”


Client: British Airways Holidays
Creative Studio: Uncommon
Production company: Anonymous Content
Producer: Peter Knowles
DOP: Stephen Keith Roach

Editor: Rick Russell @ Final Cut
Producer: Frankie Elster
Post-production: Electric Theatre Company
Colourist: Jason Wallis
VFX Supervisor: Scott Ryan
Producer: Rosie Corbett
Sound Company: Soundtree

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