Taco Bell has appointed 72andSunny as its creative partner in Australia following a competitive pitch. The agency will handle all of the fast-food company’s creative strategy and integrated communications.
Taco Bell currently has 27 restaurants in Australia with marketing functions run by its two franchise partners, Restaurant Brands Australia and Collins Foods.
“We were looking for a partner that could help Taco Bell disrupt the fast-food category in a youthful and cool way whilst also driving sales.,” said Ben Simmons, GM Marketing and Operations, RBAU. “72andSunny have a real understanding of modern Australia and share our growth mindset.”
David Timm, CMO, Collins Foods added, “72andSunny brought the right blend of category and global experience to how they think about strategy, creative and process that felt like a great fit for our business.”
Ross Berthinussen, President 72andSunny Sydney, said that the partnership is built upon “shared values.”
“Both Taco Bell and 72andSunny are built on the spirit of optimism. We’re looking forward to building a relationship that can lead to epic results through epic work.”
72andSunny ECD Luke Martin, addeed: “We love Taco Bell’s ambition to really embrace youth culture. It’s a brand that’s always shown up in innovative ways overseas, we’re looking forward to bringing that energy to Australia.”
