Adam Singolda, CEO and founder, Taboola
Taboola has announced a collaboration with real-time attention analytics company, Oracle Moat Measurement.
Oracle will now be directly integrated within Taboola Ads, the company’s media buying platform which is currently used to manage advertising budgets of over $US1 billion annually by 13,000 brands and media agencies.
Advertisers will now have instant access to Oracle Moat Analytics’ measurement impressions, viewability, and completion rate.
“Advertisers deserve clear proof that their investments are paying off. As we continue to innovate around formats and placements, bringing sophistication to the way we measure is equally as important. Oracle Moat is a clear leader in measurement and having their advanced analytics living side-by-side to our own measurement gives advertisers complete transparency,” said Adam Singolda, CEO and founder, Taboola.
“Advertisers get a clear picture of how Taboola video ads are mapping to their goals, whether more views, completions, or conversions. We are proud to team up with Oracle Moat on this exciting integration.”
Previously, Taboola collaborated with Oracle Moat to offer 100 percent guaranteed viewability or completion for video advertisers.
“For advertisers, making smart business decisions means having a constant gauge of ad efficiency and effectiveness,” said Mark Kopera, head of product, Oracle Moat.
“Giving advertisers more ways to measure campaign performance plays a big part in that as well. By bringing Oracle Moat live and within Taboola’s platform, we are making it simpler for Taboola’s large number of advertisers to tap into our expertise, instantly.”
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