Taboola, which offers recommendations for the open web, helping people discover things they may like, has announced it is experimenting with integrating generative AI, including ChatGPT by OpenAI, into its ad platform.
The new AI-powered ad creation tool is currently in limited Beta testing with the goal of making it initially available to advertisers later this year.
The company said one application of the new technology enables advertisers to use AI to generate optimized ads, titles, and content, “to take their advertising campaigns to the next level.”
According to Taboola, advertisers will be able to quickly generate multiple ad variations using natural language processing and machine learning, allowing them to choose creative content based on their queries with the ultimate goal of increasing the efficiency and effectiveness of their campaigns.
“We believe AI technologies will revolutionize the way advertisers create and optimize their ads to drive performance, providing them with additional tools they need to succeed in the fast-paced world of online advertising,” said Adam Singolda, Founder & CEO of Taboola.
Tabool said that AI-generated ads will be optimized for high performance using data from tens of billions of engagements, which Taboola’s ads generate every year, ensuring maximum impact and reach for advertisers. The company added that it is also “exploring other ways to apply AI to make its business more effective and efficient.”
