Tab Calls On All Aussies to Get Vaccinated in New Campaign

    By Asia Ad Junkie - Sep 13, 2021
    Tab Calls On All Aussies to Get Vaccinated in New Campaign

    Tab has rolled out a new campaign in collaboration with M&C Saatchi Sydney encouraging Australians to get the covid vaccine.

    Tab became ‘Jab’ in order to create awareness so that Aussies can get back to their beloved pubs, clubs, ‘locals.’

    JAB for your Local’, rolled out, with the bookmaker focusing its efforts on driving home the message that getting the vaccine will see Aussies getting back to ‘their local’. It’s no secret that venues right across Australia have been doing it tough, as the industry has been severely impacted by lockdown, so TAB’s latest work is an important show of support.


    While the ‘JAB’ rebrand was more of a mass message to Aussies, this week’s iteration is much more personal and focused squarely on venues. The press component captures the true stories from customers from NSW & VIC and what ‘their local’ means to them, while the Social/TV film evokes memories of time spent at the ‘local’ and how getting the JAB is a ticket back to normalcy.

    “As a country we’ve endured a really challenging period with multiple lockdowns. We know that Aussies are craving a day at the races, live sport and the opportunity to catch up with friends and family at their local,” said Says Luke Waldren, TAB EGM.

    “A big driver behind our purpose is to create opportunities for people to come together through play, we felt that we should use our voice to support the vaccination drive and in-turn help Aussies get back to what they love sooner. Whilst also supporting our venues and the thousands of Aussies that make a living through them.”


    Alongside the film and name change, TAB also launched a social media campaign, #JABForAustralia, asking Australians to share the JAB logo and explain why they’re getting vaccinated and donating funds to support local venues.


    Agency: M&C Saatchi
    Chief Creative Officer: Cam Blackley
    Creative Director: Chris Cheeseman
    Creatives: Chris Cheeseman, Cam Blackley, Paul Bruce, Jack Emery
    Head of Strategy: Nick Jacobs
    Social Strategist: Clement Simon
    Head of Sponsorship: Richie Butterworth
    Group Head: Emma McJury
    Account Director: Joshua Johns
    Head of TV Production: Loren August

    Client: TAB
    Luke Waldren – Executive General Manager – Customer, Product, Marketing & VIP
    Kent Madders – General Manager – Brand, Marketing & Content
    John Vellis – General Manager – Media, Sponsorships & Sky Thoroughbred Central
    Luke Feddema – Head of Marketing – Brand & Campaigns
    Will Evans – Marketing Manager – Brand & Campaign
    Edward Kier – Marketing Executive – Brand & Campaigns
    Michael Wall – Senior Manager – PR & Social
    Eden Richards – PR & Social Media Executive
    Rohan Welsh – PR & Media Manager
    Brad Bishop – PR & Media Manager
    Andrew Georgiou – PR & Media Manager
    Media: OMD

    Production Company: 13CO
    Director: Patrick Fileti
    Producer: Charity Downing
    Executive Producer: Roy De Giorgio
    DOP: Kieran Fowler
    Editor: Patrick Fileti
    Colourist: Fergus Rotherham
    Post Production: White Chocolate
    Composer: Daniel McCormick
    Sound Studio: Rumble


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