HelloFresh meal-kit company has announced a new partnership with Grammy Award-winning singer, producer, songwriter, and entrepreneur, T-Pain, and actor, stand-up comedian, and writer, Jimmy O. Yang.
The collaboration, which centers around unexpected pairings, features the duo in a funny creative campaign along with a new “Eats by T-Pain and Jimmy O. Yang” recipe series.
“Man, I had a blast collaborating with Hello Fresh on these recipes,” said T-Pain. “The mix of ingredients is a shock to your palate, in the best way possible.”
Jimmy O. Yang added, “Cooking with HelloFresh makes it really easy to incorporate new flavors into your cooking repertoire. I love to experiment with spices in the kitchen so it’s been a thrill to bring some of my favorite flavor combinations to the HelloFresh menu.”
In addition to the “Eats by T-Pain and Jimmy O. Yang” recipe series, the duo is also starring in a series of hilarious HelloFresh ads in which they compete for the title of the “Next HelloFresh Spokesperson.” Each spot showcases Jimmy and T-Pain performing attention-grabbing stunts to claim the title—whether it’s T-Pain cooking up a HelloFresh meal cartoonishly fast or Jimmy getting a neck tattoo of the brand’s signature green lime.
“We’re excited to partner with T-Pain and Jimmy O. Yang who bring their signature styles and sense of humor both to our ads and to our menus,” said Marcus von Franck, Chief Marketing Officer at HelloFresh North America.
“Our goal is to always make cooking an enjoyable, thrilling, and delicious experience. We are confident that our customers will love the bold flavors and unique flavor combinations of Jimmy and T-Pain’s recipes.”
From the week of August 20 through the week of September 16, HelloFresh customers can choose among four recipes developed by T-Pain and Jimmy O. Yang.
The full lineup includes:
- Jimmy O. Yang’s Hoisin Chicken Flatbread with Sizzling Scallion Ginger Oil & Cucumber
- Jimmy O. Yang’s Pork Meatball Curry over Rice with Pickled Carrots & Curley Scallions
- T-Pain’s Hot Chicken Mashed Potato Bowls with Roasted Green Beans & Gravy
- T-Pain’s Spicy Garlic Chicken Sandwiches with Hot Like the Tropics Pineapple Slaw