Sydney WorldPride 2023 has appointed M&C Saatchi Group Australia as its marketing agency partner following a competitive pitch.
The agreement will see M&C Saatchi Sport & Entertainment, Re. Design and media agency Bohemia, specialist agencies within the M&C Saatchi Group, come together to deliver integrated campaigns and experiences designed to drive awareness, ticket sales and tourism from across Australia and key international markets including the USA, UK, NZ, Singapore, France and Spain.
Across over 300 events, Deloitte Access Economics anticipates nearly 1 million people will attend Sydney WorldPride between 17 February and 5 March next year. Significantly, it is the first time WorldPride will be hosted in the Southern Hemisphere, coinciding with the 45th anniversary of Sydney Gay & Lesbian Mardi Gras and the 50th anniversary of Australia’s first pride week.
Opening and closing concerts will top and tail a broad range of experiences including a human rights conference, a First Nations Gala, Bondi Beach Party, Pride Villages around the Oxford Street precinct, a full culture and sports program plus all the beloved Mardi Gras favourites including Parade, Party, Laneway, Fair Day and Sissy Ball.
“It’s a privilege to be partnering with Sydney WorldPride to make this event one for the history books,” said said Krystyna Frassetto, Managing Director of M&C Saatchi Sport & Entertainment..
“It’s a fantastic opportunity for us to bring together diverse thinkers from across the M&C Saatchi Group who all share the same values, and celebrate our commitment to the LGBTQIA+ community.”
