Switching-Time, a communications agency focusing on beauty, luxury, and lifestyle, has appointed Adrian Peh Boon Wee as Managing Director of its fast-growing China business. Peh joins Switching-Time from his previous position as Senior Vice President at Weber Shandwick for the past 12 years. Peh, who will be based in Shanghai and report to Co-founder Taiwing Tian, brings extensive marketing communications and strategic planning experience and will be responsible for the agency’s day-to-day operation.
Switching-Time launched in 2012 and has worked with brands including Uniqlo, Crocs, Timberland, and Moet Hennessy Group.
“Adrian has over 20 years of extensive experience. A proven formidable leader with international background and 15+ years in China, he brings a stellar track record, depth of expertise, best-in-China strategy and planning capabilities, breakthrough- thinking and focus on results that will propel our clients and this agency even further,” said Tian.
“Joining Switching-Time on the journey to lead the industry and provide world class client work in times of unprecedented change is uniquely exciting. I know I’m joining the best agency in China. Therefore, I am proudly bringing all of my experiences and industry network and capabilities to Switching-Time. Together with the current excellent team, we will never settle for anything less than remarkable client work”, added Peh.