Publicis Worldwide has bolstered its sports portfolio following its appointment as Swimming Australia’s full-service agency partner. The agency will lead Swimming Australia’s marketing strategy, creative, media, design, social, and partnership development.
“As the custodian of Australia’s most successful Olympic and Paralympic teams, we’ve created a strategy to expand from this platform – engaging over 5 million Australians who swim at schools, clubs, in communities, in oceans, and a nation of over 20 million fans,” said Eugenie Buckley, CEO of Swimming Australia.
“Publicis Worldwide has proven experience bringing together communications strategy, creativity, data and technology to lead the change, and to shape the future of the sporting and entertainment experience in swimming.”
The win follows Publicis Worldwide’s communications partnership with the Queensland Government for its winning Brisbane 2032 Olympic bid.
“Our expertise in building brands and now applying it to sports is timely for our agency – with the momentum and change evident as soon as the 2032 Olympic Bid was successful for Queensland,” said Simone Waugh, Publicis Worldwide Managing Director.