Swiggy has launched an initiative during Durga Puja celebrations focused on the senior citizens in Kolkata. Launched on October 01, which is also observed as World Elderly Day, the initiative “Bhog Elo Ghorey,” which translates to “bhog came home”.
Commenting on the new campaign, Ashish Lingamneni, Head of Brand at Swiggy, said, “Bhog Elo Ghorey is a campaign straight from our hearts. It was born out of a simple question: Can we take the bhog from the puja to the homes of the elderly? We were honored and privileged to be able to hand deliver bhog to senior citizens across Kolkata during Durga Puja and this film beautifully captures the emotions and sentiments of senior citizens who were able to partake in the festivities.”
Havas Media Group India President & Chief Client Officer Uday Mohan said, “The constant endeavor of the Havas Content vertical is not only to create meaningful content for brands, but one that connects with the consumers and makes a difference to the larger community. The ‘Swiggy – Bhog Elo Ghorey’ activity is an attempt to extend the joy and emotion of Durga Puja to the senior citizens and those in Kolkata who are unable to visit the pandals this year. Swiggy has ensured that everyone should ‘live it up,’ even from a distance, in the true spirit of the Durga Puja, which is inclusive to all, through this unique and heart-warming activation.”
“Bhog Elo Ghorey” is a small initiative by Swiggy that was aimed to make the Durga Puja celebrations more inclusive and fun for the elderly. So what if you cannot make it to the pandals, the film says, the spirit of the puja is not too far, and every morsel of the bhog bears the taste of your beloved festival.
The film has been launched on all OF Swiggy’s digital platforms: YouTube, Instagram, Facebook, and Twitter.
Creative Agency & Producer: Havas Content Team