Award-winning Swati Bhattacharya, who was the first female CCO in India when she joined FCB Ulka in 2016, is featured in The One Club for Creativity’s new “A Creative Perspective” video series.
During the 10-minute clip, she shares talks about her life including her “affair” with filmmaking, while she stays married to advertising and her thoughts on activism.
The brief video tells us about Bhattacharya’s creative processes and the emotional circuitry she uses to spark off ideas that lead on to deliver awards winning campaigns like Sindoor Khela for the Times of India. We also get insights into her mantra for the creative life, how her affair with film making began, the creative algorithm, and the recipe for a perfect love story between a brand and the consumers. The video ends with a special message to all women.
“A Creative Perspective” is a monthly special streaming series from The One Club offers digestible glimpses into the minds of many noted industry professionals from around the world, in their own words. The series was launched as a daily segment of the club’s Creative Month 2020 online programming.
The series was developed by Bob Isherwood, who recently joined The One Club as director, and Tony Gulisano, the organization’s global chief growth officer.
Sessions to date include talks from industry leaders such as Sir John Hegarty, Joe Pytka, Tony Davidson, Fernando Machado, Kerstin Emhoff, Pum Lefebure, Pablo Del Campo, David Nobay, and others.
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