Suzuki Motorcycle India has launched a new campaign – #NotForEveryone for the popular Gixxer portfolio of motorcycles that celebrates ‘exclusivity’.
#NotForEveryone is a 360-degree pan-India campaign created by Happy mcgarrybowen with a presence in digital, print, outdoor and video.
“Moving away from the specification heavy content that dominates this category, with the new Gixxer TVC, we have taken a refreshingly new route to connect with our audiences by digging-out typecasts,” said Sajeev Rajasekhran, EVP, Sales and Marketing. “In a segment that is cluttered with sameness, Gixxers have always offered customers an alternative with its blend of unique styling and functional excellence.”
“Our job was simple. Show the bike in all its glory and create a narrative that almost challenges the viewer. Taking on new-age stereotypes adds freshness to the campaign. Clearly, this bike is not for those who want to ride with the pack, but ahead of it. ” Iyer added.
Credits
CEO: Kartik Iyer
Director: Razneesh “Razy” Ghai
Production House: Asylum Films
