Motorbikes are fun and cool. What’s twice as fun and twice as cool? A Suzuki of course. That’s the gist of the automaker’s newest spot from Deloitte Digital.
A child’s sized Suzuki comes twisting around the bend. Mr. Cool, donning shades and a leather jacket rides it like a motorcycle. A grin spreads across his face as he turns into the next corner. It’s more than a car! It’s so damn fun!
“When it comes to having fun on the road, we realised the only thing that comes close to a Suzuki, is a motorbike. And even then, it’s only half as fun. Mathematically speaking,” Charles Baylis, executive creative director, Deloitte Digital.
The campaign will roll out across OOH, social, radio and digital.
“The least fun thing you can do is to repeat yourself, so it’s great that we have a brand platform that really lets us change things up and keep our creative fresh, because the least fun thing you can do is to repeat yourself,” said Michael Pachota, general manager, Suzuki Automobiles.
Client: Suzuki Australia
Michael Pachota: General Manager, Automotive
Robert Rosengarten: Assistant Marketing Assistant Manager, Automotive
Daniel Sammut: Digital Marketing Coordinator, Automotive
Creative Consultancy: Deloitte Digital
Partner: Adrian Mills
Chief Creative Officer/Partner: Matt Lawson
Executive Creative Director: Charles Baylis
Designer: Kyle Lotherington
Group Account Director: Daniel Loukidis
Account Manager: Natalie Ng
Senior Producer: Marlese Sloan
Finished Artist: Mark Scano
Production Company: Sedona Productions
Director: Matt Murphy
Line Producer: Jackie Adler
DOP: Danny Ruhlman
MD / EP: Kim Wildenburg
Edit: The Editors
Editor: Bernard Garry
GM: Jennie McCartney
VFX: Fin Design + Effects
VFX Supervisors: Justin Bromley & Stuart White
Flame Artist: Alex Pattinson
Media: Noisy Beast
Ben Lynch – Group Media Director
Ashleigh Budgen – Media Account Director
James Franklin – Campaign Manager
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