Suzuki Cars, as Fun as a Motorbike

    You can be Mr.Cool with a Suzuki.

    By Asia Ad Junkie - Mar 18, 2021
    Suzuki Cars, as Fun as a Motorbike

    Motorbikes are fun and cool. What’s twice as fun and twice as cool? A Suzuki of course. That’s the gist of the automaker’s newest spot from Deloitte Digital.

    A child’s sized Suzuki comes twisting around the bend. Mr. Cool, donning shades and a leather jacket rides it like a motorcycle. A grin spreads across his face as he turns into the next corner. It’s more than a car! It’s so damn fun!

    “When it comes to having fun on the road, we realised the only thing that comes close to a Suzuki, is a motorbike. And even then, it’s only half as fun. Mathematically speaking,” Charles Baylis, executive creative director, Deloitte Digital.

    The campaign will roll out across OOH, social, radio and digital.

    “The least fun thing you can do is to repeat yourself, so it’s great that we have a brand platform that really lets us change things up and keep our creative fresh, because the least fun thing you can do is to repeat yourself,” said Michael Pachota, general manager, Suzuki Automobiles.



    Client: Suzuki Australia
    Michael Pachota: General Manager, Automotive
    Robert Rosengarten: Assistant Marketing Assistant Manager, Automotive
    Daniel Sammut: Digital Marketing Coordinator, Automotive

    Creative Consultancy: Deloitte Digital
    Partner: Adrian Mills
    Chief Creative Officer/Partner: Matt Lawson
    Executive Creative Director: Charles Baylis
    Designer: Kyle Lotherington
    Group Account Director: Daniel Loukidis
    Account Manager: Natalie Ng
    Senior Producer: Marlese Sloan
    Finished Artist: Mark Scano

    Production Company: Sedona Productions
    Director: Matt Murphy
    Line Producer: Jackie Adler
    DOP: Danny Ruhlman
    MD / EP: Kim Wildenburg

    Edit: The Editors
    Editor: Bernard Garry
    GM: Jennie McCartney

    VFX: Fin Design + Effects
    VFX Supervisors: Justin Bromley & Stuart White
    Flame Artist: Alex Pattinson

    Media: Noisy Beast
    Ben Lynch – Group Media Director
    Ashleigh Budgen – Media Account Director
    James Franklin – Campaign Manager

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