Making his directorial debut, Suthisak Sucharittanonta, Creative Chairman of BBDO Bangkok who recently announced his retirement from the agency, wrote and directed “Giving Life” – the latest online film for the Ramathibodi Foundation, an organization that provides healthcare and services for the underprivileged.
“After three decades in the advertising industry building and promoting brands and products, I now want to use my experience, passions, and skills to promote and encourage the betterment of society for the greater good.”
Based on a true story, the film follows the introspective narrative of a girl abandoned as a baby in the woods and raised by a poor construction worker.
Following the girl’s narration, the film takes us on a touching journey through the girl’s life, one filled with suffering and sacrifice, from her birth mother abandoning her, to her “new” mother finding her covered in ants – to be saved, only to discover that she has cerebral palsy.
Unable to walk, her new mother carries her everywhere, from home to the hospital and back, for life.
“After three decades in the advertising industry building and promoting brands and products, I now want to use my experience, passions, and skills to promote and encourage the betterment of society for the greater good. This film represents the first step of many to come towards my goal of giving back,” said Sucharittanonta.
Ramathibodi Foundation’s “Giving Life” is in line with their belief that “The happiness of giving… never ends,” and as a testament to that.
To give or learn more about the Ramathibodi Foundation, click here.
Clients: Ramathibodi Foundation
Managing Director: Punsiree Kunakornpaiboonsiri
Honorary Advisor: ML Vittratorn Chirapravati
Creative Agency: BBDO Bangkok
Creative Director/Art Director/Copywriter: Suthisak Sucharittanonta
Strategic Consulting/Planner: Goonzue Faction/JintakanSricholwattana
Production Company: The Film Factory
Director: Suthisak Sucharittanonta
Asst Director: Wityawat Lakam
DOP: Chankit Chamnivikaipong
Executive Producer: Rewat Vorarat
Producer: Yannassama Thannitsch
Production Manager: Chotarat Thongmanee
Post Producer: Apichaya Yueprayong
Casting: Anchisa eksirimeteekul
Make up Artist: Pattera Puttisuraseat
Hair Stylist: Jirapa Yoopromrach
Costume: Thida Rosthip
Location Manager: Mathut Siripokakul
Art Director: Toey Jaruwateekul
Editing Company: Matad
Editor: Manop Boonvipas
Sound Production: Wild at Heart
Music Score: Rittee Joel Srichanwongse
Post Production Company: One Cool Production
Colorist: Arthur Lam
Digital Artist:Supphakorn Thungsin
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