Suspenseful Apple Watch ‘911’ Ad Emphasizes Life Saving Features

Apple launched a new ad today titled “911” that drives home the Apple Watch’s life-saving possibilities should emergencies arise.

The suspenseful one-minute ad features the phone calls of three people Amanda, Jason, and Jim who were each able to get assistance during an emergency by calling 911 using the Apple Watch.

The ad pitches that owning an Apple Watch can help save your life in emergencies when your phone is out of reach with the Emergency SOS feature that allows you to reach emergency services by pressing and holding the watch’s side button and dragging your finger on the Emergency SOS slider on the watch face.


Just before Christmas Apple releases another ad on its Twitter account highlighting how an Apple Watch detected that a biker was knocked unconscious and automatically called 911 and gave his precise location to emergency services.

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