BIC Cello has launched a short film spot in the India market aimed at changing the perception of those parents who drive their kids too hard to score well on exams.
“We at Cello Pens, understand the kind of stress that students go through during exams,” said Tanveer Khan, Director – Marketing (CMO – India), BIC Cello. “While setting expectations for their children’s sake, parents at times unknowingly put pressure on their kids before exams, adding to their overall stress.”
“After last year’s Exam Expert TVC where we empathized with children facing exam pressures, this digital film was a natural progression,” Hanoz Mogrelia, ECD, J Walter Thompson Mumbai. “Not only was it great fun working on this brief for Cello Pens, it was also a matter of pride, standing beside them for this message.”
Managing Partner: Rajesh Gangwani
Chief Creative Officer: Senthil Kumar
National Creative Director: Tista Sen
ECD: Hanoz Mogrelia
Senior CD, Copy: Kashyap Joshi
Senior CD, Art: Rithwick Raghunath
Senior Copywriter: Mrunal Naik
SVP: Samarth Shrivastava
VP: Giridhar Bhat
Account Manager: Neha Singh
Film Producer : Firdaus Bohari
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