Superson Appoints Anne Karumo and Shi Ho as Client Partners for Asia Pacific

Superson has announced the appointment of Anne Karumo and Shi Ho as Client Partners for the Asia Pacific region, based in Singapore. In Superson’s specialist model, client partners are former senior marketers, with experience working side-by-side with CMOs and CEOs, said Superson.

Prior to joining Superson, Karumo was Senior Director for Marketing at Visa, in charge of partnerships in Asia Pacific. She brings experience working with fintech companies both on the client and agency side, including Bloomberg, Wall Street Systems, Cognito and OANDA, across various markets in APAC, Europe, Africa, and the Middle East.

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Shi Ho was formerly the APAC Head of Marketing at BBC Studios, looking after 11 markets and over 50 clients. She has led teams in creative agencies including BBDO and R/GA, and worked with companies including P&G, Unilever and Visa. She was with Nokia prior, in entertainment and music marketing roles in Singapore, Helsinki and London.

“We see ourselves as the architects of creative collaboration, working with disruptive companies building services that stretch the boundaries of digital and physical,” said Karumo. “With the help of technology, societies can develop solutions like carbon and plastic off-setting, sustainable investing, financial inclusion, and digital farming to solve major environmental and social challenges.”

Superson launched in Singapore in May of this year. Its clients include Wärtsilä, focusing on the IntelliTug project and smart marine technology, Google and Unilever Clear Haircare.


Shi Ho added, “Clients come to us because they know we won’t feed them yet another agency solution. We can’t. There are so many dynamics at play. Firstly, marketing teams need to rapidly adapt to customer dynamics and technologies that are constantly evolving, while trying to build brand experiences that last.

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