The mobile game Supercell has launched a new campaign in collaboration with Mother Shanghai. The one-minute spot showcases Supercell’s Brawl Stars, as a family team battle for all ages to play when returning home for Lunar New Year.
Through the dark and foreboding streets of China, a young man heads out on a mission to uncover a mysterious player’s identity. It’s a cinematic thrill ride that bounces between suspects from the principal to a hairdresser, to his grandpa, to a group of ballerinas, to the triplets, to the neighborhood butcher…It could be anyone.
Chinese director and screenwriter, Diao Yinan worked with Mother Shanghai to bring the action to life.
“Now’s the time of year we’re bombarded with traditional Lunar New Year commercials filled with red, lucky symbols, plotlines involving family reunions… We knew we wanted to write a story that had nothing to do with any of that,” said Winson & Wanshi, Partners at Mother Shanghai.
The campaign will run from mid-February and over Spring Festival on cinema and social media.
Credits
Client: Supercell
Agency: Mother Shanghai
Screenwriter: Mother Shanghai
Director: Diao Yinan
Assistant Director: Zhong Beier
Director of Photography: Dong Jinsong
Set Designer: Liu Qiang
Music Composer: B6
SFX: Li Danfeng
Production Company: Keypoint Production
Visual Effects: Pixomondo
Typographer: HeFan
