Suncorp has partnered again with Channel Nine’s The Block to launch a new campaign calling on Australians to “make their house more home”. The new campaign, created by Leo Burnett Australia, is creatively-driven by the fact that during these difficult times, people’s homes are more important than ever, while more and more people look to improve their abode by renovating and redecorating.
Part of the campaign includes a one-minute film featuring a space-challenged Australian family. Directed by Paola Morabito of Finch, it follows two brothers who compete each day in their own unique way for the nightly rights to the top bunk.
The second piece of work to launch under the Suncorp Spirit platform, the campaign is also supported by a content series, ‘From House to Home’.
“This marketing and brand campaign emphasizes that Suncorp can help customers meet their home goals, and brings to life some creative examples of other households doing the same,” said Suncorp head of group brands, Tammy Hall.
“Whether it’s by budgeting like a boss with zero account keeping fees and sub-accounts, or taking advantage of our refinancing cash bonus, Suncorp is there to help Australians, including keen renovators inspired by this year’s The Block.”
“I think we’ve all realized how important our houses have become in recent times,” added Leo Burnett Sydney executive creative director, Andy Fergusson. “And I think this spot really captures the nuances and pressures of home life, but also some of the positive aspects and joy that comes from being more connected to our families.”
The campaign launched nationally in parallel with The Block in August 2020.
Client – Suncorp
EGM Brand and Marketing: Mim Haysom
Head of Group Brands: Tammy Hall
Suncorp Manager Marketing: Ben Ashtiani
Suncorp Brand & Channel Manager: Kirsten Wiskar
Suncorp Marketing Specialist: Michael Milne
Suncorp Content Lead: Claire Whish-Wilson & Lyndall Theodore
Sponsorship Lead: Jasmine Medved
Creative Agency – Leo Burnett
Executive Creative Director: Andy Fergusson
Copywriter: Eric Franken
Art Director: Marijke Spain
Chief Client Partner: Belinda Drew
Group Business Director: Grace Vizor
Senior Business Manager: Laura Egan
Business Manager: Claire Emery
Head of Strategy: Graham Alvarez
Senior Connections Strategist: Alexandra Roubine
Senior Integrated Producer: Justine Dooner
Integrated Producer: Lucy Appleyard
Multimedia Studio Manager: Dan Crozier
Designer/Finished Artist: Emily Boulton & Jason Cooper
Media Agency – OMD
Production Company – Finch
Director: Paola Morabito
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