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    Suncorp Helps Australians “Make Their House More Home” Via Leo Burnett

    By Katerin Pantaleon - Aug 31, 2020
    Suncorp Helps Australians “Make Their House More Home” Via Leo Burnett

    Suncorp has partnered again with Channel Nine’s The Block to launch a new campaign calling on Australians to “make their house more home”. The new campaign, created by Leo Burnett Australia, is creatively-driven by the fact that during these difficult times, people’s homes are more important than ever, while more and more people look to improve their abode by renovating and redecorating.

    Part of the campaign includes a one-minute film featuring a space-challenged Australian family. Directed by Paola Morabito of Finch, it follows two brothers who compete each day in their own unique way for the nightly rights to the top bunk.

     

    The second piece of work to launch under the Suncorp Spirit platform, the campaign is also supported by a content series, ‘From House to Home’.

     

    “This marketing and brand campaign emphasizes that Suncorp can help customers meet their home goals, and brings to life some creative examples of other households doing the same,” said Suncorp head of group brands, Tammy Hall.

    “Whether it’s by budgeting like a boss with zero account keeping fees and sub-accounts, or taking advantage of our refinancing cash bonus, Suncorp is there to help Australians, including keen renovators inspired by this year’s The Block.”

    “I think we’ve all realized how important our houses have become in recent times,” added Leo Burnett Sydney executive creative director, Andy Fergusson. “And I think this spot really captures the nuances and pressures of home life, but also some of the positive aspects and joy that comes from being more connected to our families.”

    The campaign launched nationally in parallel with The Block in August 2020.

    Credits

    Client – Suncorp
    EGM Brand and Marketing: Mim Haysom
    Head of Group Brands: Tammy Hall
    Suncorp Manager Marketing: Ben Ashtiani
    Suncorp Brand & Channel Manager: Kirsten Wiskar
    Suncorp Marketing Specialist: Michael Milne
    Suncorp Content Lead: Claire Whish-Wilson & Lyndall Theodore
    Sponsorship Lead: Jasmine Medved

    Creative Agency – Leo Burnett
    Executive Creative Director: Andy Fergusson
    Copywriter: Eric Franken
    Art Director: Marijke Spain
    Chief Client Partner: Belinda Drew
    Group Business Director: Grace Vizor
    Senior Business Manager: Laura Egan
    Business Manager: Claire Emery
    Head of Strategy: Graham Alvarez
    Senior Connections Strategist: Alexandra Roubine
    Senior Integrated Producer: Justine Dooner
    Integrated Producer: Lucy Appleyard
    Multimedia Studio Manager: Dan Crozier
    Designer/Finished Artist: Emily Boulton & Jason Cooper

    Media Agency – OMD

    Production Company – Finch
    Director: Paola Morabito

     

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