In response to rising temperatures and the increasing severity of weather in Australia, insurance giant Suncorp has rolled out an ambitious new project in collaboration with Leo Burnett and The Glue Society.
The group worked with James Cook University, the CSIRO and Room 11 Architects to design and construct ‘One House to Save Many,” a home capable of withstanding flood, fire and even cyclones.
The intent is to help reduce the displacement and disruption of life for Australians living in areas where these events are more intense and frequent and to actually help change the way houses are built in the future.
The story was brought to life through a documentary.
“The aim of One House to Save Many is to highlight how we can improve the resilience of our homes and encourage homeowners, governments and industry bodies to view resilience as a vital consideration for homes today,” Suncorp EGM Brand and Marketing, Mim Haysom.
“The project was designed to generate conversation around building standards – as these must continue to be reviewed as the severity and frequency of our weather events increases.”
“We’re so passionate about ‘One House to Save Many’. This is an idea that has the potential to affect thousands of peoples’ lives. It’s remarkable to see how, time and time again, Australians demonstrate their resilience in the face of natural disasters,” Leo Burnett Executive Creative Director, Andy Fergusson.
“Working with Suncorp, we wanted to do something that makes a tangible difference – that prompts changes in the way homes are built and encourages people to see that more needs to and can be done to withstand the inevitable impacts of climate change. ‘One House to Save Many’ aims to make more homes as robust as Australians themselves.”
Starting with earned media from 13th April 2021, the integrated paid omni-channel campaign launches from 18th April 2021
EGM Brand and Marketing: Mim Haysom
Head of Mass Brands and Sponsorships: Rapthi Thanapalasingam
Suncorp Insurance Manager Marketing: Travis Hughes
Suncorp Insurance Marketing Lead: Jade Thomas
Suncorp Content Lead: Lyndall Theodore & Ashika Naran
Creative Agency: Leo Burnett Australia
Chief Creative Officer: Jason Williams
Executive Creative Director: Andy Fergusson
Copywriter: Eric Franken
Art Director: Marijke Spain
Creative Technology Directors: Laurent Marcus & Chris Jovanov
Group Business Director: Grace Vizor
Project Director: Erin Stace
Business Directors: Shae Jones & Kim Thompson
Business Executive: Sidonie Young
Head of Strategy: Graham Alvarez
Strategy Director: Abigail Dubin-Rhodin
Head of Production: Adrian Jung
Digital Director: Afshin Saffari
Producers: Lucy Appleyard, Ronald Regis & Chloe Burns
Multimedia Studio Manager: Dan Crozier
Digital Design & Development: Janifer Wong & Keong Seet
Project, Documentary & Film Production
Production Company: Revolver
Project, Documentary & Film Director: The Glue Society
MD/Executive Producer: Michael Ritchie
Executive Producer: Pip Smart & Jasmin Helliar
Producer: Alex Kember
Post Production Company: The Glue Society Studios
Post Producer: Scott Stirling
Editing: Luke Crethar, Alexander Harrod & Paul Bruty
Colorist: Andy Clarkson
Flame Compositor: Viv Baker
3D Animation: Cameron Robertson
Music and Sound Design: Otis Studios
Narration: Nathan Page
Stills Production: Flint
Photographer: Andreas Smetana
Producer: Taryn Mueller
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