Sun Life Malaysia announced the return of “Baju Raya Lama Baharu 2.0” (Bringing New Joy Through Preloved Raya Clothes 2.0), a community-driven Raya initiative that gives pre-loved festive attire a second life while bringing it to underserved communities. Through the efforts of THE SHOUT GROUP, the campaign extends beyond the Klang Valley to reach beneficiaries in Penang and Johor.
In 2025, more than 2,000kg of pre-loved garments were collected and refreshed into Raya outfits. “Baju Raya Lama Baharu 2.0” continues in 2026 as a multi-state effort. Beneficiaries include residents of elderly care centres, children’s homes, and single-mother communities.
“What stood out to us last year wasn’t just the volume of donations, but how willingly Malaysians stepped in when given a clear and accessible way to help,” said Syahriza Badron, Managing Director of THE SHOUT GROUP.
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“This year’s expansion beyond Klang Valley is a direct response to that — taking a proven idea and scaling it so more communities can benefit.”
The 2026 edition is supported by returning and new partners. AEON BiG provides donation drop-off points nationwide, while KLOTH Cares oversees the sorting and preparation of donated garments.
FedEx joins this year as a logistics partner, supporting the transportation and distribution of donations across states.
Running from now until 31 March 2026, Malaysians are invited to donate well-loved baju melayu, baju kurung, and samping in any style, colour, or size, provided the items are clean and in good, wearable condition.
“At Sun Life Malaysia, our purpose is to help clients achieve lifetime financial security and live healthier lives. ‘Baju Raya Lama Baharu’ reflects our belief that small actions, when multiplied collectively, can create meaningful change,” said Ho Teck Seng, President and Country Head, Sun Life Malaysia.
“The overwhelming response last year affirmed that this initiative resonated deeply with Malaysians, and expanding it this year allows us to bring brighter Raya moments to even more individuals and families.”
