Outdoor brand, Kathmandu, has launched a new campaign ‘Summer Never Sleeps’, in partnership with Special New Zealand.
The campaign highlights summer as a time for spontaneity, inspiring people to venture somewhere new, dive into the unexpected, and maximize every opportunity to live their best summer yet, not only during the day but at night too.
“Kathmandu is an adventurous brand and one that stands out, not just in its category, but in everything it does,” said Lisa Fedyszyn, executive creative director, Special New Zealand.
“The Summer Never Sleeps campaign encourages and facilitates everyone to fit in as much as they can over summer because it’s most rewarding when you make the most of being out there and staying out there.”
The campaign is anchored by the soundtrack of Jimmy, Renda-Se, by Brazilian composer, Tom Zé.
Says Eva Barrett, chief customer officer, Kathmandu: “As the Number 1 outdoor brand in New Zealand and Australia we play a meaningful role in summer and we’re on a mission to get as many people ‘out there’ in nature as possible. Why? Because we know how the outdoors makes us feel. The outdoors is transformative. When we spend time out there our stress goes down, our empathy goes up and we become more creative and feel happier… And that’s at any time, not just when the sun is up.
“We’re thrilled to have continued our work with Special New Zealand who helps us tell our story innovatively, creatively and passionately.
Credits
Brand: Kathmandu
Chief Customer Officer: Eva Barrett
Head of Global Brand Campaigns: Michaela Clark
Head of Marketing AU/NZ: Richard Dalke
Global Head of Social Media: Shailyn Shah
Creative Manager: Glenn Gibbins
Creative Agency: Special Group New Zealand
Chief Creative Officer: Tony Bradbourne
Executive Creative Director: Lisa Fedyszyn
Executive Creative Director: Jonathan McMahon
Creative Director: David Shirley
Associate Creative Director: Letizia Bozzolini
Associate Creative Director: Justin Butler
Associate Creative Director: Julia Ferrier
Head of Production: Sally Lankshear
Senior Producer: Casey King
Producer: Millie Costley-Deakin
General Manager: John Marshall
Senior Business Director: Amelia Hopkinson
Business Director: Kate Syms
Business Manager: Ruby Koia
Chief Strategy Officer: Rory Gallery
Group Strategy Director: Ed Gunn
Strategy Director: Jolene D’Souza
Production Company: Scoundrel
Director: Daniel Warwick
Executive: Producer – Adrian Shapiro
Associate Executive Producer: Morgan Benson-Taylor
Line Producer: Luka Jauh
DOP: Jan David Gunther
Production Designer: Lara Stefancic
Offline Editor: Adam Wills
Illustration: Laurie Herman
VFX and Online: bEpic
Facilitation: BAS productions
Soundmix: Kraatz Studios
Music Supervisor: Karyn Rachtman / Mind Your Music
Media Agency: Dentsu
PR Agency: Edelman
Social Agency: We Are Social
MORE: Q&A – Lisa Fedyszyn – We’re all Trying to Make an Impact and Difference Where we Can
