Sue-Anne Lim Named CEO Universal McCann in Malaysia

Mediabrands Malaysia has appointed Sue-Anne Lim as Chief Executive Officer of Universal McCann (UM) in Malaysia.

Lim brings two decades of experience designing growth strategy for business and brand transformation, having worked with established MNC and GLC brands, as well as holding previous roles at Trapper, Clear KL (part of M&C Saatchi Global Network), and Dentsu Aegis Network.

Bala Pomaleh, Chief Executive Officer of IPG Mediabrands Malaysia said, “Sue-Anne is a welcome addition to the Mediabrands executive leadership team. Her strong capabilities in leading clients into growth spaces, strategic branding and marketing, and keen experience across data, tech and business transformation hold her in good stead as we look to build on UM’s future growth momentum.”


Lim added, “It’s crucial for us to stay in tune with current trends, as they not only shape how people work, live, and engage, but also defines what matters most to them now and for the future. UM aims to be a trusted marketing partner that helps clients predict and create innovative strategies to not only protect existing business value, but also discover new opportunities.

We cannot avoid economic and industry headwind, but we can prepare ourselves and our clients for it, and together, we will thrive towards the future, despite all uncertainties.”

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