Dentsu Impact has been awarded the creative and social media duties for Subway Systems India. The social media role will be serviced by the agency’s recently set up digital division, Dentsu Impact digital.
“The QSR (Quick Service Restaurant) segment is one of the most exciting segments in the F&B industry today,” said Amit Wadhwa, President, Dentsu Impact. “The competition is stiff and constant shifts are happening in the segment with technology playing a major role in tapping customers and their preferences. More than ever the brands in this segment need to constantly engage with the consumers to stay relevant. This is exactly what we, along with the brand team at Subway, would strive to do and create an even more relevant and stronger brand in India. It is an exciting brand to work on and we can’t wait to begin creating some great work together.”
“We are excited to work with Dentsu Impact as our creative & strategic communication partner,” said Shuchi Monga, Head of Marketing, South Asia – Subway Systems India. “We have consciously made an effort to have both digital and mainline business together to have seamless flow of communication across channels. We look forward to leveraging their creative talent to deliver work that will resonate strongly with audiences across markets.”
“At Dentsu Impact, our focus is to grow our clients’ business through innovative creative solutions,” said Soumitra Karnik, Chief Creative Officer, Dentsu Impact. “We have a great track record in that. We hope to carry this on with Subway as well and look to continuously create exciting and talk-worthy work for the brand.”