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    Subway Moves into the Indonesian Market

    By Harold Henry - Aug 24, 2021
    Subway Moves into the Indonesian Market

    Image: WikiCommons

    Subway has signed an agreement with PT Sari Sandwich Indonesia, a subsidiary of PT Map Boga Adiperkasa Tbk (MBA), to kick off the sandwich company’s plans to expand its international footprint. The partnership will launch Subway restaurants in Indonesia by Q4 2021, with initial locations set to open in the Greater Jakarta region.

    “The demand for Subway® restaurants is unprecedented in many markets around the world, including Indonesia,” said John Chidsey, Chief Executive Officer of Subway.

    “MAP, Indonesia’s leading lifestyle retailer, is the ideal partner to kick off our expansion in the Asia Pacific region, where we know convenient, better-for-you options are in demand. This is just the start of our global expansion plans.”

     
     

    According to the agreement, the Subway® brand will be managed by PT Sari Sandwich Indonesia and expands MBA’s business portfolio to eight premium international brands. In addition, Indonesia will be the first-ever market to implement Subway’s exclusive country franchise model globally. Based on this model, MBA will solely spearhead Subway’s development in Indonesia with the goal of establishing strong and steady annual restaurant growth.

    “MBA recognizes the importance of food retailing and works with best-in-class brands, making Subway® a natural choice,” said V.P. Sharma, Group CEO of PT Mitra Adiperkasa Tbk.

    The expansion into Indonesia marks the first step in Subway’s continuing plans to grow its presence in the Asia Pacific region. The brand’s restaurants and sales throughout the region, in countries such as South Korea, Australia, New Zealand, Thailand and Singapore, have seen significant success in recent years and Subway® expects similar results in Indonesia.

     
     

    “Subway® offers delicious, better-for-you sandwich choices that cater to the growing trend of Indonesians looking for a more balanced and healthier diet,” said Anthony Cottan, President Director of PT Map Boga Adiperkasa Tbk.

    “The Subway® model of making every sandwich customized, in addition to its convenience and affordability, will attract many guests and position it for growth in Indonesia for many years to come.”

     

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