Global restaurant chain Subway is launching the “Subway Big Museum of Taste”, from the 10th to the 30th of August 2022, exclusively in Singapore. Spanning over 6,000 sq ft, Subway’s Big Museum of Taste offers “a discovery into one of the world’s largest Quick Service Restaurants, made experiential through digital installations and interactive activities,” the brand said in a release.
For the true lovers of the brand, it will feature nine interactive installations across four zones, along with a seven-meter-long Italian B.M.T. sub at the entrance.
Guests are to register themselves online prior to their visit to the museum, before they can collect their near field communication (NFC) tags at the museum, at the start of their tour.
According to Subway:
“Discover the history behind one of the world’s largest and most renowned quick service restaurant brands, through insta-worthy feature walls and fun trivia games. Additionally, guests will have a truly immersive experience by going behind the scenes and becoming their own sandwich artists, assembling their virtual sub. Imagine “kneading” your own dough, “slicing” vegetables and challenging your friends to a dance-off while you “pick” your protein!
Before saying goodbye, fans can enjoy a sweet treat of freshly-baked Subway cookies and Coca-Cola, but not before browsing our limited-edition museum merchandise at the gift store. Fans can look forward to bringing home their very own exclusive Subway-branded socks, pop sockets, t-shirts, pillows, tumblers and more!”
“We are extremely proud to bring a sandwich museum of this scale for the first time in the world for Subway, and even more so, during the celebration of Singapore’s birthday,” said said Eric Foo, President, Subway, Asia Pacific.
“As we continue on our multi-year transformation journey at Subway, it is moments like this that we have with our guests that continue to drive our momentum.”
According to the brand, the museum has also been certified by the Singapore Book of Records for being the “First Sandwich-Based Museum in Singapore”, Subway will also be the first brand to attempt the record for the “Largest Sandwich Making Game” for the Museum’s experiential zones. The Singapore Book of Records is a non-profit organization established to compile and adjudicate all national records.
If you’re interested in dropping in for a look, go here, for more info.