The Australian Bone Marrow Donor Registry has launched its first campaign for Strength to Give, via creative agency Supersolid, to register stem cell donors as part of a wider effort to save the lives of people fighting blood cancer.
According to the campaign, every 28 minutes someone in Australia is diagnosed with blood cancer.
On the Strength to Give YouTube page the organization added that for many, a stem cell transplant from a complete stranger is their only home. However, of Australia’s 5.5 million youth aged 18-35, under 1% are registered stem cell donors, so 8 out of 10 patients have to turn to overseas donors for a match.
Credits
Client: ABMDR (Strength to Give)
CEO & Director: Lisa Smith
Head of Marketing & Engagement: Kate Levy
Marketing & Communications Manager: Elissa Gillon
Creative Agency: Supersolid
Creative Directors: Alex Newman & Jonathon Shannon
Senior Integrated Producer: Savannah Anseline
Film Production: Collider
Managing Partner & EP: Rachael Ford-Davies
Director: Ben Briand
Producer: Tom Slater
DOP: Ross Giardina
Production Designer: Alex Holmes
Wardrobe: Sophie Fletcher
Makeup: Mat Hornby
Editor: Adam Wills
Colourist: Billy Wychgel
Casting Agency: Byrne Creative
Casting Director: Felicity Byrne
Sound Production: Rumble
Senior Sound Designer: Cam Milne
VO Artist (Radio): Shannon Williams
Music Track: ‘LALAKI’ (instrumental) by BVT
Stills Production: Sam I Am
Photographer: Billy Plummer
Producer: Jasmine Connor
Retoucher: Alex Reznick
Research Agency: Kantar Public
Co-CEOs (APAC): Ash Moore & Kathy O’Donoghue
State Director & Head of Public (NSW): Simon Bate
Senior Client Lead: Isabella Hall
Media Agency: Athyna
Director: Jack Baldwin
