Recently launched in July in Goa, India, Stranger & Sons gin is looking to make an impact in the rapidly growing Indian alcohol market. With the tagline ‘Rather Peculiar Botanicals’, the brand looks not only to tempt the taste buds of consumers but also looks to attract their attention with some nicely done packaging designed by Oveja & Remi.
According to the brand:
We are raised in a country where knowledge, skills, recipes, traditions and even businesses are passed down from generation to generation. Wherever we go, we are surrounded by the remnants of these traditions in the legacy of shop signs scattered across our towns and cities.
The presence of “& sons” in the name of a business means that the company was started by a family, and multiple generations have been involved in the same business. These shops were their pride of place, so when it came time to name our own brand, we chose to name our strange brand of gin “Stranger & Sons” in the hope that our gin will be the first to spearhead a fresh and exotic cocktail culture in India.
Design: Oveja & Remi
Project Type: Produced, Commercial Work
Client: Stranger & Sons
Location: Goa, India
Packaging Contents: Gin
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography and foil