Singapore based self-storage company Storefriendly has launched a new campaign created by UltraSuperNew Singapore that calls on people to declutter their lives.
The campaign film focuses on the future, and in that the music track for the ‘Make Space for the Future’ film was created by an A.I. program with lyrics written using machine learning after showing the program 200 pieces of Storefriendly assets. This bought Gary the GObot to life.
While the ad is a visually fun piece of creative work, the question we kept asking ourselves is whether Gary is a musical force to be reckoned with in the future? Should starving artists out there prepare for greater starvation when A.I. dons the lyricist cap? Have a watch and listen and decide for yourself. We are strongly of the opinion that Gary the GObot is a long, long way off from winning a Grammy for best lyrics.
