The Thai Health Promotion Foundation has launched a new PSA called “School” aimed at educating smokers that there is no safe distance for second-hand smoke.
Created by Alpha 245, the 30-second spot shows a man stepping away for a smoke while four schoolchildren sitting on a bench feel the effects of his smoke – in a rather unusual way. The eery aspect of the children mimicking smoking is quite effective.
“We decided to make this film to protect non-smoker by educating every smoker that even if you already step away from people and community but your smoke still harm people around the community and if you don’t want to harm anyone the best solution is to stop smoking for good.”
Client: Thai Health Promotion Foundation
Product/Service: Stop smoking for good
Creative Agency: Alpha 245 Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Ariyawat Juntaratip
Creative Director: Sarut Yungcharoen
Art Director: Sompat Trisadikun, Ariyawat Juntaratip, Sarut Yungcharoen, Pradipa Charnpinyo, Nararut Opasprayoon
Copywriter: Kittinat Prasomsap
Account Management Director: Tida Vibulvanich
Account Director: Kanitta Chartpong
Account Manager: Veerin Lertsirimongkonkul
Account Executive: Maythavee Jariyanoppanan
Agency Producer: Sompetch Nuntasinlapachai
Agency Editor: Kemachad Gunpai
Production Company: Factory01 Co., Ltd.
Film Director: Wuthisak Anarnkaporn
Production Producer: Rungtawan Nanthasaen
DOP: Pasit Tandaechanurat
Editing Company: Matad Co., Ltd.
Editor: Sippanart Olarnsaritkul
Music Company: Mellow tunes Co., Ltd.
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