Stockland has launched its annual Christmas campaign developed by Host/Havas, designed to help alleviate the various pressures households can feel in the lead-up to the festive season.
Stockland’s research shows that customers are generally time-poor at this time of year and can find gift-giving stressful. The campaign will create time for its customers to enjoy the holiday and make gift-giving and Christmas preparation an enjoyable experience.
Ben Allen, general manager customer and group marketing, Stockland said: “Christmas is a time for people to come together, unwind and create joyful memories with their loved ones, though we understand it can often be one of the busiest times of the year for many families.
“Our campaign this year is focused on making Christmas just that little less stressful. We have underpinned our campaign with the curation of great in-centre customer experiences to help our customers save time and make gift-giving easy this Christmas.
“This enables our customers to get into the true spirit of the holiday; whether it’s shopping for gifts or entertaining at home, our customers will feel supported knowing they have Stockland in their corner this Christmas.
“We are again partnered with the team at Host/Havas to deliver another truly integrated campaign this year.”
Says Adam Smith and Shaun Thomson, senior creatives, Host/Havas: “For a holiday, Christmas sure is a lot of hard work. So the last thing Aussies needed was another ad that talked about putting more on their plates. Instead, we focused on all the stress Stockland can remove. And in doing so, we offered Australia the best present of all… a solid eight hours the night before.”
A short film brings the campaign to life, honouring Clement Clarke Moore’s poem, ‘Twas The Night Before Christmas. The script humorously deviates into the Christmas stresses Stockland is helping customers to avoid, such as down-to-the wire gift wrapping, last-minute baking, and ensuring stockings are equally filled. The spirited tone of the film is reflected across festive signage and displays throughout our centres.
The campaign will run from 10 November across owned channels, paid social media, in-store activations, and out-of-home media. Stockland has also curated a Spotify playlist titled ‘Make Christmas A Holiday’ which can be accessed here.
Customers now have access to a range of popular activities across our Retail Town Centres that will help them save time and fill Santa’s sack, including gift wrapping stations, childminding services, and Christmas and recipe gift guides.
Production Company: Mint Films
Director: Andrew Seaton
Audio: Massive Music
General Manager, Customer and Group Marketing: Ben Allen
General Manager, Commercial Property Marketing: Brooke Lee
National Manager, Brand, Marketing Communications and Web: Georgia Thomas
National Campaign Manager, Retail: Ametis Croft
Regional Marketing Managers, Retail: Louise Moore and Catherine Kruger