Step Into Kun Milk’s ‘Kuniverse’ Via M — N Associates

Vietnam’s Kun Milk has leaped into the digital realm with the unveiling of a reimagined Kuniverse.

Image via M — N Associates

Vietnam’s children’s milk brand, IDP (Sữa Quốc Tế) Kun Milk, has leaped into the digital realm with the unveiling of a reimagined Kuniverse. Known for its animated series, “The Incredible Farmer Family” and “The Dark Powers,” Kun Milk has been a steadfast favorite among generations of young hearts nationwide.

Kun Milk has launched a new brand direction beyond quality dairy products, demonstrating a commitment to educational initiatives that merge entertainment with learning. Programs such as “Kun Stronger,” “Kun Environmentalist,” and “Kun Better” aim to guide children along positive pathways, imparting valuable lessons about staying active, protecting the environment, and embracing goodness.

According to M — N Associates, the design firm behind the work, at the core of the transformation lies the meticulous redesign of the Kuniverse characters, immersing them in vibrant digital environments reminiscent of the futuristic landscapes where today’s children explore and play.


 

The MN Kun font, mirroring the playful authenticity of children’s handwriting, coupled with pixel-inspired design elements, forms a gateway into the vivid, digitally enhanced, 3D, and dynamic Kuniverse.

Image via M — N Associates

Image via M — N Associates

Image via M — N Associates


 

Image via M — N Associates

Image via M — N Associates


Credits

Design firm: M — N Associates
Creative Director: Duy — N
Design Director: Phúc Trần
Art Director: Bảo Trương
Designer: Anh Nguyễn, Bảo Trương
Project Manager: M — Lan

Character Design: Phong Vũ
Character Development: Bảo Trương
Character Support: Khương Duy

Figure Photography: Wing Chan

Typography under Type Associates
MN KUN: Duy — N, Phúc Trần, Bảo Trương
NaN Holo: NaN

Toy Manufacturer: Madlad Figures

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