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    Starcom Mediavest Pakistan on ‘Touch of Magic’ Campaign for Tang

    By Ali Mankani - Rimsha Shakir - Mar 9, 2018
    Starcom Mediavest Pakistan on ‘Touch of Magic’ Campaign for Tang

    Branding in Asia recently spoke with Fizzah Shahid and Khadija Amin from Starcom MediaVest Pakistan about the agency’s work on the “Touch of Magic” campaign for Tang, the widely loved drink owned by Mondelez International.

    The highly-effective campaign was awarded Silver by the WARC Media Awards for Effective Use of Partnerships & Sponsorships in 2017. The award recognizes communications planning which has made a positive impact on business results.

     
     

    Here is one of the videos from the campaign.

    Credits

    Starcom Mondelez Team
    Usman Qayam
    Fizzah Shahid
    Saadi Ghouse
    Khadija Amin
    Mahrukh Rashid

     
     

    Client: Talha Hashim

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