Starbucks has created Tribute Blend to celebrate the company’s 40th anniversary –and the Asian feel of the design is unmistakable.
The company writes:
“Tribute Blend combines four of customers’ all-time favorite coffees from all three growing regions. The Sun-Dried Ethiopia coffee, with an exotic flourish of dark cherry, is from Africa. Aged Sumatra comes from the Asia/Pacific region, featuring deep notes of cedar and sweet. Also originating from the Asia/Pacific area is the Papua New Guinea coffee, a deep-toned coffee with juicy herbal taste. Colombia coffee, with balanced and nutty tasting notes, hails from Latin America.
Like any coffee related design project, work started with a tasting. Tribute has a complex taste from blended coffees, so the team knew they wanted a multi-layered, artistic look for the bag. Elements of origin and branding came together on the black, white and green bag. What came out of sketches and conversations was the idea of hand-painting a green circle rather than using the iconic Starbucks logo. Something bold for this very special coffee.”
“Just as coffee taste is unique to an individual’s palate, people can look at the bag design and interpret it in different ways. As a brand and as a studio, we couldn’t be more proud of the finished product. And that goes for both the coffee and the design.” – Marisa Crane, Senior Designer for Starbucks
Designed by Starbucks