Stan has launched its new brand campaign, ‘Enter the Chat’, in Australia, developed with newly appointed creative agency Clemenger BBDO.
The nationwide campaign is rolling out across TV and BVOD, out-of-home, digital, social and audio, with a commercial soundtrack by Australian punk band Private Wives. The campaign focuses on conversations around entertainment and sport, including season finales discussed in group chats and sporting results analyzed at the pub.
Nine Managing Director of Streaming & Broadcast, Amanda Laing, said: “As Australia’s only locally owned streaming service, Stan holds a unique position in the industry.
“In 2015 when Stan launched, it redefined how Australians consumed entertainment. Stan set the benchmark with a distinctive brand campaign at launch and now, more than a decade later, ‘Enter the Chat’ captures Stan’s undeniable energy, reaffirms our commitment to entertaining and engaging Australians and sparking conversations around the country.”
Stan Marketing Director, Michelle Chandran, added: “Entertainment doesn’t end when the credits roll or the final whistle sounds, that is where it begins.
“This campaign marks an incredible milestone for Stan. For over a decade, we have brought Australians the biggest moments across entertainment and sport, building a portfolio that drives national discussion. Television has always been a shared experience, and today’s viewers want to participate in the moment as it unfolds. With ‘Enter the Chat’, we are celebrating that collective energy and reinforcing Stan’s position as the home of unmissable content that everyone is talking about.”
Clemenger BBDO Co-CEO, Sheryl Marjoram, said: “I can’t wait for this work to be out in the wild.
“It’s big, energetic and unignorable. Stan truly understands the Aussie need for connection, belonging and cultural participation when it comes to how we like our sport and entertainment. It’s not just content to us, it’s an ongoing conversation and ‘Enter the Chat’ solidifies our position on these matters.
Credits
Client: STAN
Marketing Director: Michelle Chandran
Head of Entertainment Marketing: Renee Awadalla
Head of Sport Marketing: Erin Seath
Senior Creative Manager: Josh Phillipps
Media: STAN
Stan in-house media agency
Agency: Clemenger BBDO
Production: DIVISION
Director: Sanjay De Silva
Band: Private Wives
Zoe Lewis
Phoebe Price
Lucy Spencer
