Stagwell has announced the addition of Thailand-based independent advertising agency CJ Worx to its global affiliate network, as Stagwell builds on investments made in Asia-Pacific in 2022.
Stagwell, which describes itself as a “challenger network” that delivers scaled creative performance, last year opened a regional headquarters in Singapore, a new office in Malaysia, along with the addition of several of the region’s creative and media shops as affiliate network partners.
Stagwell said that CJ Worx, with its presence in Thailand and Southeast Asia, will provide valuable insights and support to the company as it continues to expand its reach in the region.
“When we saw the outstanding work Jinn and the CJ Worx team were producing and the capabilities they had, we knew we had to bring them into the Stagwell family,” said Randy Duax, managing director, Asia-Pacific for Stagwell.
“CJ Worx is a highly respected and accomplished agency with the same born-to-be-digital roots as Stagwell. They’re a jewel in the region. We believe their expertise and experience will be valuable to our Global Affiliate Network.”
CJ Worx, which was the recipient of Thailand’s first-ever Cannes Lions Grand Prix, includes an umbrella of eight companies delivering integrated technology, creative, media, and strategy services to brands such as Netflix and Boliden.
“CJ Worx and Stagwell is a natural partnership. We define ourselves as the ‘Today agency’ where digital is no longer new but just the way of modern business. We never stop restructuring ourselves because the digital environment constantly changes,” said Jinn Powprapai, chairman and co-founder, CJ Worx.
“Thai creativity is some of the best in the world. We are confident that our collaboration with Stagwell will allow us to expand our reach here in Thailand and export this region’s world-class approach to creativity to global markets. I want to show the world how unique creativity is in Thailand.”
