Stacks Law Firm Launches ‘The Lawyers You Know’ Campaign Spot via Milk+Honey

Stacks Law Firm, one of Australia’s largest law groups, with 22 offices across Australia, has partnered with Milk+Honey for a brand campaign.

Comparing the law to taming a wild horse, which can be “intimidating” the company has released a 30-second black and white spot called ‘The lawyers you know’

Directed by Paul Middleditch and shot by DOP Daniel Ardilley, the film employs the analogy of a wild brumby being tamed by a Jillaroo – emphasizing how the law can be mastered with an experienced, confident and caring hand.

 
 

“Milk+Honey’s level of strategic thinking and creativity is second to none, and their collaborative style gave us confidence every step of the way,” said Chief executive officer, Ben Stack.

“The marketing of legal services has been a staid and predictable format for years: Insert lawyer in front of bookcase and flash phone number,” said Milk+Honey founders, Andy DiLallo and Steve Jackson.

 
 

“We were excited to bring new and fresh thinking into the category to help position Stacks in their rightful place.”


Credits

Client: Stacks Law Group: Ben Stack and Liz O’Reilly

Agency: Milk+Honey United, Sydney

Production Company: Plaza Films

Director: Paul Middleditch

Producer: Peter Masterton

Production Manager: Nicole Richardson

DOP: Daniel Ardilley

Post Production: The Editors

EP: Nicoletta Rousianos

Editor: Laurence Van Camp

Colourist: Ben Eagleton

Online Op: Matt Edwards

Music & Sound: Massive Music

Executive Creative Director: Ramesh Sathiah

Composer: Lance Gurisik

Sound Design: Abigail Sie

Executive Producer: Katrina Aquilia

Photography: Louis & Co

Photographer: Ian Butterworth

Executive Producer: Louis Molines

Producer: Camilla Carey

Retouching: Cream Electric

Media Agency: Slingshot

Casting: Fountainhead Casting

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