Stacks Law Firm, one of Australia’s largest law groups, with 22 offices across Australia, has partnered with Milk+Honey for a brand campaign.
Comparing the law to taming a wild horse, which can be “intimidating” the company has released a 30-second black and white spot called ‘The lawyers you know’
Directed by Paul Middleditch and shot by DOP Daniel Ardilley, the film employs the analogy of a wild brumby being tamed by a Jillaroo – emphasizing how the law can be mastered with an experienced, confident and caring hand.
“Milk+Honey’s level of strategic thinking and creativity is second to none, and their collaborative style gave us confidence every step of the way,” said Chief executive officer, Ben Stack.
“The marketing of legal services has been a staid and predictable format for years: Insert lawyer in front of bookcase and flash phone number,” said Milk+Honey founders, Andy DiLallo and Steve Jackson.
“We were excited to bring new and fresh thinking into the category to help position Stacks in their rightful place.”
Client: Stacks Law Group: Ben Stack and Liz O’Reilly
Agency: Milk+Honey United, Sydney
Production Company: Plaza Films
Director: Paul Middleditch
Producer: Peter Masterton
Production Manager: Nicole Richardson
DOP: Daniel Ardilley
Post Production: The Editors
EP: Nicoletta Rousianos
Editor: Laurence Van Camp
Colourist: Ben Eagleton
Online Op: Matt Edwards
Music & Sound: Massive Music
Executive Creative Director: Ramesh Sathiah
Composer: Lance Gurisik
Sound Design: Abigail Sie
Executive Producer: Katrina Aquilia
Photography: Louis & Co
Photographer: Ian Butterworth
Executive Producer: Louis Molines
Producer: Camilla Carey
Retouching: Cream Electric
Media Agency: Slingshot
Casting: Fountainhead Casting