StackAdapt has introduced Ivy Studio, a new AI-first advertising hub designed to help marketers uncover opportunities, make decisions, and take action faster.
Built within the StackAdapt platform, Ivy Studio allows marketers to define business outcomes while AI agents grounded in StackAdapt’s advertising intelligence surface insights, recommend next steps, and help deliver campaigns.
The platform is designed to address growing complexity across channels, audiences, measurement, and campaign optimization by shifting away from dashboard- and report-based workflows.
Ivy Studio enables marketers to discover audiences, evaluate campaign performance, build forecasts, and make strategic decisions while retaining transparency and control.
The platform is built on Ivy, StackAdapt’s AI engine. According to the company, StackAdapt employees use Ivy to support more than 15,000 AI-assisted workflows each week across campaign management, reporting, and troubleshooting. The company also said nearly 70% of Ivy Studio usage is concentrated in its top 20 mission-critical workflows.
“Ivy Studio streamlines campaigns by helping our team quickly identify and act on key performance drivers,” said Kelsey Carey, Ad Operation Supervisor, AI & Innovation at Colour Media.
“Its programmable skills allow us to pull routine metric reports across multiple campaigns into unified outputs, making it easier to analyse real-time insights and make data-driven decisions faster.”
“Ivy Studio changes the paradigm of how marketers use our platform,” said Vitaly Pecherskiy, Co-Founder and CEO of StackAdapt.
“By moving core capabilities into an AI-first environment, we are enabling teams to accomplish in minutes what previously took hours or even the coordination of multiple teams. We are fundamentally shifting from operating software to driving business growth.”
As part of Ivy Studio’s continued development, StackAdapt said it is leveraging OpenAI’s language models to develop AI capabilities for advertising and marketing workflows.
