World Diabetes Day was observed this year on November 14th. According to the International Diabetes Federation it is the world’s largest diabetes awareness campaign with events held in more than 100 countries.
Sri Lanka is also affected by this chronic condition that knows no demographic limit. A creative partnership with Phoenix Ogilvy, produced this nicely done print campaign that uses a seemingly sweet approach to get across a serious message that is anything but.
Diabetes Association of Sri Lanka
For more info you can visit them on their Facebook page.
Advertising Agency: Phoenix Ogilvy, Colombo, Sri Lanka
Chief Creative Officer:Ruchi Sharma
Senior Art Director:Ruwan Karunaratne
Art Director:Ravi Amarasinghe
Copywriters:Mayuca Pandithage, Ruwan Karunaratnes
Illustrator:Ruwan Karunaratne, Lawrence
Food Stylist:Anju Constantine, Dessert Rose
Account Executive:Claude James