Nothing says sexy like a guinea pig in a bikini? Amaright?? The Sports Illustrated Swimsuit Issue has returned and Snickers has once again bought the back cover and done some clever work via BBDO New York.
Playing on their, “You’re not you when you’re hungry” slogan, this year’s ad features two fake magazines put together poorly by hungry editors.
The back cover shows an antique chest of drawers in a bikini with the tagline, “Magazine editors get loopy when they’re hungry.”
Then on the inside cover, we find the sexy hamster. Woo hoo!
Snickers has made good use of the exclusive space. Last year the back cover featured a hungry photo retoucher’s Photoshop disaster
Snickers used the inside cover to show the poor results of neglect by a hungry wind machine operator.
Two years ago Snickers featured swimsuit model as Medusa.
Credits for the 2017 work:
Client: Snickers (Mars Chocolate North America)
Agency: BBDO New York
David Lubars, Chief Creative Officer, BBDO Worldwide
Greg Hahn, Chief Creative Officer, BBDO New York
Gianfranco Arena, Executive Creative Director
Peter Kain, Executive Creative Director
Jessica Coulter, Creative Director
Eli Terry, Creative Director
Kimberly Blasnik, Designer
Betsy Jablow, Executive Art Producer
Albert Hajduk, Project Producer
Kirsten Flanik, President
Susannah Keller, Global Account Director
Lisa Piliguian, Account Director
Tani Corbacho, Account Director
Aparna Joshi, Account Manager
Blake Maraoui, Account Manager
Annemarie Norris, Group Planning Director
Sean Stogner, Senior Communications Planner
Allison Miazga-Bedrick, Brand Director – Filled Bars Portfolio
Michael Italia, Sr. Brand Manager, SNICKERS® Brand