Spirit of Tasmania Taps CHEP Network as its New Creative Agency


Following a competitive tender process, Spirit of Tasmania has appointed CHEP Network for creative services.

CHEP Network commenced work on the account on 1 January 2024, taking on the delivery of Spirit of Tasmania’s brand strategy and creative services for television, print, radio, outdoor, and digital advertising, previously delivered by Leo Burnett.

Spirit of Tasmania Chief Executive Officer and Managing Director Bernard Dwyer said, “We’re entering an exciting time for the Company with two new ships on the way which will significantly increase our capacity and elevate the onboard experience for our passengers.”


“We had a very successful relationship with Leo Burnett for seven years and we sincerely thank them for the fantastic work they delivered during that time.”

“With the current arrangement coming to an end, we took the opportunity to explore new creative directions and see which agency was the best fit for us as we enter this exciting growth phase for the Company.”

“We were incredibly impressed with CHEP’s ability to understand our brand and demonstrate how they would harness the opportunities presented by the arrival of new ships to engage with our existing and prospective audiences.”

The CHEP team said it will build on the already successful ‘Be a Spirited Traveller’ concept that has been central to Spirit of Tasmania’s creative strategy for the past seven years.


Lee Leggett, Chief Executive Officer of CHEP Network said, “Traveling on the brand new ships across the Bass Strait is going to be a genuinely unique experience. We’re looking forward to partnering with everyone at Spirit of Tasmania to create work that’s equally special.”

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