Spike Lee & Giancarlo Esposito Experience ‘Italy in America’ in Series of Campaign Films for the Fiat 500e

According to the campaign, the onscreen dialogue and interactions between Lee and Esposito are largely unscripted.

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Emmy-nominated actor Giancarlo Esposito has teamed up with Academy Award-winning director Spike Lee to star in a series of campaign films for the all-electric 2024 Fiat 500e.

The campaign, called “Italy in America,” is directed by Lee and filmed by Academy Award-nominated cinematographer Matthew Libatique (“Maestro”).

According to the campaign, the onscreen work by Lee and Esposito is largely unscripted, allowing the two to act off their innate chemistry and enduring friendship. In the campaign, Esposito shares with Lee his Italian heritage, and, together with the Fiat 500e, Esposito helps Lee discover his “inner Italian.”


 

The pair have known and worked with each other for more than 40 years, collaborating on numerous projects together, including “School Daze,” “Do The Right Thing,” “Mo’ Better Blues” and “Malcolm X.”

In addition to the launch spot, more than a dozen pieces of creative content featuring Lee and Esposito will run across FIAT brand’s social media channels.

Additional spots include:


 

“Where Are You?” 

“Elettrica”

“Bigger Is … Bigger” 

“Why They Gave The Car Eyes” 

“A Car That Listens” 

“A Car That Can Sing”

“Too Italian”

“Italian Seats”

“The all-electric Fiat 500e captures the essence of the Italian lifestyle,” said Olivier Francois, global chief marketing officer, Stellantis.

“This new campaign brings together an iconic duo of diverse heritage, legendary Brooklyn director Spike Lee and actor Giancarlo Esposito, who shares the virtues of his Italian ancestry with Spike to show him that La Dolce Vita can be found even far beyond Italy’s borders.”

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