Special Group NZ Appoints Former 303 MullenLowe Sydney’s Gary McCreadie Joins as ECD

Special Group has announced the appointment of Gary McCreadie as executive creative director. McCreadie previously held the same position at 303 MullenLowe Sydney, working with brands including Audi, Netflix, TK Maxx, Harley Davidson, and Budget Direct.

McCreadie arrived in Sydney in September 2014 to join TBWA Sydney, direct from BBH London, where he was joint global creative director on the agency’s largest and most awarded accounts Lynx/Axe global and The Guardian. During his tenure, BBH held titles including Campaign ‘Agency of the Year’, British Arrows ‘Agency of the Year’ and APG ‘Agency of the Year’.

At TBWA\Sydney he worked with brands including David Jones, Foxtel, MJ Bale, Virgin Mobile, and AirBnB.


McCreadie has also enjoyed roles as a founding partner of Ugly Sydney.

“We’ve been searching globally for quite some time to find someone of Gary’s world-class talent,” said Tony Bradbourne, co-founder and partner, Special Group. “He’s worked at brilliant agencies, produced brilliant work, run some very impressive pieces of business and is a proven great creative leader – yet he’s somehow managed to remain humble and extremely funny to boot.”

“What attracted me most to Special group was its pretty intense creative ambition,” said McCreadie. “It’s just a little place but super up for it. The high level of thought and craft that has come out of there so far has set a lofty bar. It proves that the ambition is not just hot air and I’m really looking forward to the challenge.”

“Finding someone with the right attitude and energy is very important for the culture of Special,” said Bradbourne. “Gary has managed to charm every one of the Special team he has met, we’ve no doubt he will have an immediate impact on both our clients’ brands and the culture of Special.”


“We are always looking for ways to be better, ways to improve and innovate,” added Bradbourne. “A big part in achieving that is making sure you stack the company with the most talented people you can find in the world.”

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